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Summer Stimmy

Client:    Bud Light

Product:   Summer LTO TVC

Role:      Junior Copywriter

Are we too depressed to party? 

It was the height of the pandemic in 2021 and falling back on alcohol advertisement tropes felt icky. Laughing and clinking glasses? No thank you! How do we celebrate in 2021?

With stimulus packages, of course. 

We acknowledged the state of the world without pushing a PSA.

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