● Protein Hack: In a world where people are adding protein to everything from beer to breath mints, we decided to troll the trend by adding dairy milk to alt milks like oat and almond, reframing it as the ultimate protein boost. 

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With Protein Boost, we partnered with Trisha Paytas and a lineup of bold, high energy creators to deliver a playful reminder that while everyone else is fortifying, enhancing, and reformulating, milk has been protein packed all along.

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Through over the top humor and hyper relatable coffee orders, creators dramatized the absurdity of the protein craze and landed on a simple truth: milk is the original protein drink. No powders. No add ons. No gimmicks.

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Role: Associate Creative Director