● GLP-1 Milk Gallon: If you’re on GLP-1, protein matters. And since milk is one of the most convenient ways to get your protein, we built the GLP-1 Milk Gallon, with a built-in pocket for your GLP-1 pen.

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To launch it, we partnered with reality TV icon Scott Disick, tapping into a viral Kardashian moment and blending satire, status, and high-quality protein into one cultural object.

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Before the official drop, Scott was spotted walking around LA casually carrying a gallon of milk. No explanation. The internet immediately had questions and even some theories. transforming a simple prop into a full-blown moment before the product was even announced.

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Role: Associate Creative Director