● Coca-Cola Spiced: The first people to try the new Coca-Cola Spiced were not consumers in stores. They were the people making its very first ad.

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So instead of producing a traditional scripted spot, we flipped the format and interviewed the actors, crew, and anyone else on set as they tasted it for the first time. Real reactions replaced rehearsed lines, turning the production itself into the story.

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The film anchored a larger campaign, officially launched through a livestream media event and supported by a broader ecosystem of content designed to drive conversation and trial.

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Role: Senior Copywriter