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Fanta Rebrand
Client: Fanta
Product: Fanta
Role: Concept / Copywriter
Fanta is the superior brand in the Coca-Cola portfolio. This is an opinion. This is also fact.
We launched Fanta's new look and new taste with a social-first campaign that walked through the brand's previous eras to arrive at it's orange-EST yet.
The audience insight that nostalgia plays super well was elevated through the social insight that "eras" is a popular viral framework in which one describes their many dimensions.
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