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Dreamworld
Client: Coca-Cola
Product: Coca-Cola Dreamworld
Role: Concept / Copywriter
No one cares about your dreams. Unless that dream is transformed into a visually engaging TikTok. In that case, we deeply care.
To promote Coca-Cola's newest Creation flavor Dreamworld, we leveraged the creative talent on TikTok to visually construct TikTok's dream.
We tapped Creators across artistic mediums and equipped them with the engagement-candy CTA: Tell me about the wildest dream you've had an I'll bring it to life. The comments poured in and the Creators used their faves to populate a dreamworld of their own creation.
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