● Protein Puffer: Milk is a performance beverage, powered by protein. To make that message impossible to ignore, we hijacked a playoff tunnel walk with one of the world’s top athletes, debuting the Protein Puffer, a custom jacket packed with 422 grams of protein. In partnership with WNBA star and fashion icon Skylar Diggins, we turned a routine arrival into a cultural moment for her and for milk, generating 645M+ impressions in just 72 hours.

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The stunt earned coverage across ESPN, Sports Illustrated, Complex, Women’s Health, OK Magazine, Yahoo, and more, cementing milk at the center of the protein conversation.

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Role: Associate Creative Director