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What is the PSA in the age of social media? A landscape where people can scroll away the content that makes them feel icky. We'll you make it entertaining, unnerving, and so, so shareable.
I love the tension we captured in this PSA. An unflinching look at the disaster we are leaving our children? Yes. Viral candy? Also yes
The mess is front and center, but packaged in such a way that inspired them to share the content.
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