● Swole Santa Contest: Santa has been drinking protein-rich milk for centuries. He is not jolly. He is jacked. We went looking for the real Santa and found one built like a tank.

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Partnering with comedian and actress Mary Beth Barone, we introduced the first ever Swole Santa Contest in Brooklyn NY. A large crowd yapped and yelped as our group of Santas competed for the title of "Swole Santa 2025." 

 

Blending performance, internet culture, and IRL community, the program delivered over 313.9M earned impressions. 

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Role: Associate Creative Director